In early 2003, Getting The Look was created to inform our customers of new looks that were created each season in the Alexis Vogel catalog. If I remember correctly, there were about 4 new looks each season.
In a company primarily made up of men, we needed to freshen up and feminize the look of the Alexis Vogel brand. This video was successful in achieving that goal. It was a much cleaner approach than our previous Alexis Vogel videos, going away from dark colors and bringing in whites and pinks.
I shot the product photos with a Canon D60 DSLR and animated them in Combustion. I created the overlay in Photoshop, and put it all together in Discreet Edit.