Summary

A passionate creative leader with extensive Direct Response and Brand Response video production experience, looking to lead the creative video team for a growth-driven, team-focused company. My vast knowledge in both broadcast and online video makes me an ideal fit for any company looking to build brand awareness and grow sales via compelling digital video content.

Expertise

  • Strong creative, technical, problem solving and management skills
  • Proven ability to quickly and easily learn new techniques, gear and processes
  • Design and proof compelling product demonstrations that can be consistently reenacted/recreated for both live TV and advertising production
  • Director with a keen eye for composition and constant awareness of the edit
  • Proficient video editing and motion graphic design, delivering projects on time and on budget
  • Shoot compelling product photography for use in TV, POS display, catalog, web and direct mail

Experience

May, 2011 to Present | Manager of Video Production | The Oreck Corporation | Nashville, TN

A 50-year-old, direct to consumer and retail manufacturer of vacuum cleaners, air purifiers and steam cleaning products.

Produced, directed and managed video production assets, production budget, products, props, product demonstrations, talent, crew and logistics from pre-production through post-production to delivery of final video product.

  • Built in-house production department & capabilities, reducing production expenses $350K annually
  • Edited and versioned more than 150 infomercials, spots, web, direct response and brand videos
  • Created and/or perfected several unique and unusual product demonstrations, including a vacuum cleaner picking up 3 bowling balls, several extreme durability demos, air purifiers turning on automatically via particulate sensors and images of particulates trapped in HEPA filters, magnified up to 2,000 times, utilizing the Scanning Electron Microscope at Vanderbilt University
  • Modified online video style and format to align it with the overall brand consistency and provide an easier and better quality experience for the end customer
  • Responsible for continuity, and technical and artistic quality on all productions

June, 2005 to Present | Owner, Producer, Director, Editor | Rocket Works Media LLC | Ringgold, GA

A production company focusing on client management and client growth, creating brand marketing, direct marketing, and intellectual property.

Principle and Founder overseeing all video production, direction, editing and motion graphics. A client-focused team player with the technical and creative knowledge to get productions and campaign projects done on time, on target and on budget.

  • Produced and consulted on creative, including set design, wardrobe, talent, script, production gear, crew selection and management.
  • Acquired major national and global brands like The Oreck Corporation, Orange Glo International, and Celebrity Hair Designer – Ellin Lavar with advertising and production budgets of $40MM +

Nov, 2000 to Dec, 2008 | Senior Video Editor/Production Designer | Mustang Marketing | Canton, OH

Founding company of the TaeBo brand and the Billy Blanks TaeBo workout series, the #2 selling VHS video of all time. A direct to consumer company focusing on sales through DRTV and Direct Mail.

Managed pre-production, production and post-production processes, personnel and equipment. Responsible for set design, editing and project management for several brands.

  • Led direction of photography, editing, motion graphics and audio for infomercials, commercials and instructional, marketing, and web videos, generating over $2B in sales
  • Lead photographer on cosmetics shoots, contributing to more than $50K/month in sales
  • Editor and Associate Producer on 37 versions of The Alexis Vogel System infomercial, resulting in over $30MM in direct sales, a first in the history of cosmetics products retailing above $150
  • Designed 360 degree set incorporating an 8 foot tall by 240 foot long wall for the 2005 Guinness World Record, “Largest Pencil Drawing by One Artist”

Jan, 1999 to Nov, 2000 | Production Manager/Audio Engineer | Visual Energy Studios | Cleveland, TN

A production company and division of Corporate Media Group, Inc., most notably known for it’s major global clients, TaeBo, RealTree and Primerica Financial Services.

Project manager for production and post-production for audio, video and live event projects. Responsible for all audio recording, editing and mastering for all clients of both companies.

  • Designed and managed the construction of 4 audio, video and DVD suites, plus a machine room and vocal booth with complete audio, video and network connectivity and fully configurable routing between any two or more pieces of equipment in any of the 6 rooms

Certifications

  • Apple Final Cut Pro
  • Apple Motion
  • Adobe After Effects
  • Adobe Photoshop
  • Autodesk Combustion
  • Autodesk 3D Studio Max
  • Media 100
  • Sonic DVD Creator
  • Recording Engineering
  • Industrial Electronics